{"id":268034,"date":"2024-07-24T15:46:02","date_gmt":"2024-07-24T13:46:02","guid":{"rendered":"https:\/\/global.global-tag.com\/nfc-applicato-al-marketing\/"},"modified":"2025-02-26T11:54:36","modified_gmt":"2025-02-26T10:54:36","slug":"nfc-applicato-al-marketing","status":"publish","type":"post","link":"https:\/\/www.global-tag.com\/it\/nfc-applicato-al-marketing\/","title":{"rendered":"NFC APPLICATO AL MARKETING"},"content":{"rendered":"

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<\/h1>\n

VANTAGGI<\/strong><\/h1>\n

<\/strong><\/p>\n

Potenziamento Marketing e appeal dell\u2019azienda
<\/span><\/h3>\n


<\/span>Differenziazione del prodotto dalla concorrenza
<\/span><\/h3>\n

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Incremento della fedelt\u00e0 del marchio<\/span><\/h3>\n


Esperienza innovativa per il cliente <\/span><\/h3>\n

 <\/p>\n

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<\/h1>\n

VANTAGGI<\/strong><\/span><\/h1>\n

<\/strong><\/span><\/p>\n

. <\/span><\/h3>\n


\n<\/span>.<\/span><\/span><\/h3>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ admin_label=”Colonna” _builder_version=”4.23.1″ _module_preset=”default” transform_scale_tablet=”” transform_scale_phone=”0%|0%” transform_scale_last_edited=”on|phone” transform_translate_tablet=”” transform_translate_phone=”” transform_translate_last_edited=”on|phone” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|phone” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|phone” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|phone” transform_styles_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font_size=”18px” text_line_height=”1.8em” transform_scale=”102%|102%” transform_scale_tablet=”102%|102%” transform_scale_phone=”100%|100%” transform_scale_last_edited=”on|phone” transform_translate=”-29px|-26px” transform_translate_tablet=”-29px|-26px” transform_translate_phone=”0px|0px” transform_translate_last_edited=”on|phone” transform_translate_linked_phone=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|phone” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|phone” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|phone” transform_styles_last_edited=”on|phone” width_tablet=”” width_phone=”95%” width_last_edited=”on|phone” max_width_tablet=”” max_width_phone=”95%” max_width_last_edited=”on|phone” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” transform_styles_tablet=”” transform_styles_phone=”” module_alignment_tablet=”” module_alignment_phone=”center” module_alignment_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Al fine di offrire un\u2019esperienza innovativa al cliente, di differenziarsi sul mercato rispetto alla concorrenza e di potenziare il proprio marchio, un\u2019azienda produttrice di coltelli ha introdotto l\u2019utilizzo della tecnologia NFC come strumento di marketing.<\/span><\/p>\n

Come la tecnologia NFC si interfaccia con il marketing\u2026<\/strong><\/em><\/span><\/p>\n

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Per permettere tutto ci\u00f2 la scelta \u00e8 ricaduta su un tag NFC con chip Ntag213 in PPS<\/strong>, di forma circolare e di piccole dimensioni (in size 20 mm), perfettamente compatibile con i prodotti di punta commercializzati dell\u2019azienda. <\/p>\n

Questo transponder, solitamente selezionato per le caratteristiche tecniche che ne permettono l\u2019utilizzo in condizioni di alte temperature, \u00e8 stato invece in questo caso identificato dal cliente come l\u2019articolo ideale per ragioni legate puramente all\u2019estetica e alla volont\u00e0 di introdurre sul mercato una modalit\u00e0 innovativa di marketing<\/strong>.
Motivazioni che sottolineano dunque le diverse possibilit\u00e0 di utilizzo di questo specifico Tag, rendendolo estremamente versatile.<\/p>\n

La scelta del cliente di optare per questa tipologia \u00e8 stata – come detto – fortemente guidata dalle caratteristiche estetiche del Tag, pienamente in linea con quelle del proprio prodotto in vendita.
La robustezza <\/strong>e l’affidabilit\u00e0<\/strong> del coltello si coniugano perfettamente con quelle del Tag NFC, cos\u00ec come il colore nero di quest\u2019ultimo, la sua elegante stampa customizzata<\/strong>, e la sua limitata circonferenza si integrano benissimo a livello visivo con la colorazione nera del tessuto in velluto della custodia. <\/p>\n

Dal punto di vista funzionale quest\u2019ultimo permette all\u2019utente un\u2019 esperienza innovativa con un semplice gesto<\/strong>.
Dopo aver attivato l\u2019NFC sul proprio telefono, avvicinando il device al Black Disky \u00e8 possibile visualizzare dettagli e contenuti esclusivi del prodotto, attivare la garanzia, accedere alle news relative alla vita aziendale e contattare il servizio clienti.<\/p>\n

Con l\u2019utilizzo della tecnologia NFC si \u00e8 dunque trovata la soluzione ideale per potenziare il marketing dell\u2019azienda, differenziandosi dalla concorrenza e offrendo all\u2019utente finale un\u2019esperienza unica, che gli permette di avere tutte le informazioni necessarie a portata di mano<\/strong> e con un semplice gesto. <\/p>\n

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