{"id":271544,"date":"2023-07-12T00:00:00","date_gmt":"2023-07-11T22:00:00","guid":{"rendered":"https:\/\/www.global-tag.com\/lutte-contre-le-marche-parallele-du-vin\/"},"modified":"2025-02-27T10:58:34","modified_gmt":"2025-02-27T09:58:34","slug":"lutte-contre-le-marche-parallele-du-vin","status":"publish","type":"post","link":"https:\/\/www.global-tag.com\/fr\/lutte-contre-le-marche-parallele-du-vin\/","title":{"rendered":"Lutte contre le march\u00e9 parall\u00e8le du vin"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.23.1″ _module_preset=”default” width_tablet=”” width_phone=”” width_last_edited=”on|phone” custom_padding=”0px||||false|false” module_alignment_tablet=”” module_alignment_phone=”center” module_alignment_last_edited=”on|phone” collapsed=”off” global_colors_info=”{}”][et_pb_row admin_label=”Riga” _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_slider _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_slide heading=”Lutte contre le march\u00e9 parall\u00e8le du vin” use_bg_overlay=”on” use_text_overlay=”off” _builder_version=”4.27.2″ _module_preset=”default” background_image=”https:\/\/www.global-tag.com\/wp-content\/uploads\/2024\/07\/WhatsApp-Image-2023-03-21-at-14.19.45-2.jpeg” background_enable_image=”on” global_colors_info=”{}” sticky_transition=”on”][\/et_pb_slide][\/et_pb_slider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ use_custom_gutter=”on” make_equal=”on” admin_label=”Riga” _builder_version=”4.23.1″ _module_preset=”default” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|phone” transform_translate_tablet=”” transform_translate_phone=”” transform_translate_last_edited=”on|phone” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|phone” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|phone” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|phone” transform_styles_last_edited=”on|phone” width=”100%” width_tablet=”100%” width_phone=”95%” width_last_edited=”on|phone” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” module_alignment_tablet=”” module_alignment_phone=”center” module_alignment_last_edited=”on|phone” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.23.1″ _module_preset=”default” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|phone” transform_translate_tablet=”” transform_translate_phone=”” transform_translate_last_edited=”on|phone” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|phone” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|phone” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|phone” transform_styles_last_edited=”on|phone” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_font_size=”15px” header_font=”||||||||” header_text_align=”center” header_font_size=”35px” header_line_height=”1.2em” header_3_font_size=”23px” background_color=”#E4254A” transform_scale=”102%|102%” transform_scale_tablet=”102%|102%” transform_scale_phone=”100%|100%” transform_scale_last_edited=”on|phone” transform_translate=”36px|0px” transform_translate_tablet=”36px|0px” transform_translate_phone=”0px|0px” transform_translate_last_edited=”on|phone” transform_translate_linked_phone=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|phone” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|phone” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|phone” transform_styles_last_edited=”on|phone” text_orientation=”center” width=”80%” width_tablet=”80%” width_phone=”95%” width_last_edited=”on|phone” max_width=”100%” max_width_tablet=”100%” max_width_phone=”95%” max_width_last_edited=”on|phone” custom_margin=”0px||||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”0px|0px|0px|0px|true|false” custom_margin_last_edited=”on|phone” custom_padding=”15%|5%|15%|5%|true|true” custom_padding_tablet=”15%|5%|15%|5%|true|true” custom_padding_phone=”3%|3%|3%|3%|true|true” custom_padding_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” module_alignment_tablet=”” module_alignment_phone=”center” module_alignment_last_edited=”on|phone” border_radii=”on|15px|15px|15px|15px” box_shadow_style=”preset1″ global_colors_info=”{}”]<\/p>\n

<\/h1>\n

BENEFITS<\/strong><\/span><\/h1>\n

\u00a0<\/strong><\/span><\/p>\n

Certifying the origin of wine and fighting Piracy
\n<\/span><\/h3>\n

 <\/p>\n

Improving the quality of product informations<\/span><\/span><\/h3>\n

 <\/p>\n

Optimising import\/export traceability<\/span><\/span><\/h3>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.global-tag.com\/wp-content\/uploads\/2024\/10\/Anti_tamper_label_for_wine.jpeg” title_text=”Anti_tamper_label_for_wine” align_tablet=”” align_phone=”” align_last_edited=”on|phone” module_class=”img-custom-rounded” _builder_version=”4.27.2″ _module_preset=”default” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|phone” transform_translate=”-12px|-79px” transform_translate_tablet=”-12px|-79px” transform_translate_phone=”0px|0px” transform_translate_last_edited=”on|phone” transform_translate_linked_phone=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|phone” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|phone” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|phone” transform_styles_last_edited=”on|phone” width=”80%” width_tablet=”80%” width_phone=”95%” width_last_edited=”on|phone” max_width_tablet=”” max_width_phone=”95%” max_width_last_edited=”on|phone” module_alignment=”right” custom_padding=”7%||||false|false” custom_padding_tablet=”7%||||false|false” custom_padding_phone=”5%||||false|false” custom_padding_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” module_alignment_tablet=”right” module_alignment_phone=”center” module_alignment_last_edited=”on|phone” border_radii=”on|30px|30px|30px|30px” box_shadow_style=”preset1″ box_shadow_horizontal=”-5px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ admin_label=”Colonna” _builder_version=”4.23.1″ _module_preset=”default” transform_scale_tablet=”” transform_scale_phone=”0%|0%” transform_scale_last_edited=”on|phone” transform_translate_tablet=”” transform_translate_phone=”” transform_translate_last_edited=”on|phone” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|phone” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|phone” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|phone” transform_styles_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_font_size=”18px” text_line_height=”1.8em” transform_scale=”102%|102%” transform_scale_tablet=”102%|102%” transform_scale_phone=”100%|100%” transform_scale_last_edited=”on|phone” transform_translate=”-29px|-26px” transform_translate_tablet=”-29px|-26px” transform_translate_phone=”0px|0px” transform_translate_last_edited=”on|phone” transform_translate_linked_phone=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|phone” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|phone” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|phone” transform_styles_last_edited=”on|phone” width_tablet=”” width_phone=”95%” width_last_edited=”on|phone” max_width_tablet=”” max_width_phone=”95%” max_width_last_edited=”on|phone” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” transform_styles_tablet=”” transform_styles_phone=”” module_alignment_tablet=”” module_alignment_phone=”center” module_alignment_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

A Chilean winery implemented a system to curb wine counterfeiting <\/strong>and its distribution <\/strong>in the parallel market<\/strong>, thus regaining the trust of its customers.<\/span><\/p>\n

How does RFIDoperate in this case?<\/strong><\/em><\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_font_size=”18px” text_line_height=”1.8em” transform_scale=”102%|102%” transform_scale_tablet=”102%|102%” transform_scale_phone=”100%|100%” transform_scale_last_edited=”on|phone” transform_translate=”-29px|-26px” transform_translate_tablet=”-29px|-26px” transform_translate_phone=”0px|0px” transform_translate_last_edited=”on|phone” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|phone” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|phone” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|phone” transform_styles_last_edited=”on|phone” width_tablet=”” width_phone=”95%” width_last_edited=”on|phone” max_width_tablet=”” max_width_phone=”95%” max_width_last_edited=”on|phone” custom_margin=”0px||0px||false|false” custom_padding=”||0px||false|false” transform_styles_tablet=”” transform_styles_phone=”” module_alignment_tablet=”” module_alignment_phone=”center” module_alignment_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

\u00a0In order to guarantee the originality of the wine bottles, an RFID stamp<\/strong> (a custom SLIX label) containing three levels of security was used, making each bottle a unique<\/strong> and non-duplicable product<\/strong>, as well as being traceable from production to consumption.<\/p>\n

The consumer can thus verify the authenticity of the bottle through an App on the smart-phone: by bringing the mobile phone close to the RFID label, it is possible to view the wine\u0092s card and communicate the geographical location of the bottle to the main server.<\/p>\n

This architecture not only serves to certify the origin<\/strong> of the wine, but also to fight piracy<\/strong>,improve the quality of product information and optimise the traceability<\/strong> (customs, health and tax) of exports and imports.<\/p>\n

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