{"id":271493,"date":"2024-07-24T15:46:02","date_gmt":"2024-07-24T13:46:02","guid":{"rendered":"https:\/\/www.global-tag.com\/le-nfc-applique-au-marketing\/"},"modified":"2025-02-26T16:04:55","modified_gmt":"2025-02-26T15:04:55","slug":"le-nfc-applique-au-marketing","status":"publish","type":"post","link":"https:\/\/www.global-tag.com\/fr\/le-nfc-applique-au-marketing\/","title":{"rendered":"LE NFC APPLIQU\u00c9 AU MARKETING"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.23.1″ _module_preset=”default” width_tablet=”” width_phone=”” width_last_edited=”on|phone” custom_padding=”0px||||false|false” module_alignment_tablet=”” module_alignment_phone=”center” module_alignment_last_edited=”on|phone” collapsed=”off” global_colors_info=”{}”][et_pb_row admin_label=”Riga” _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_slider _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_slide heading=”LE NFC APPLIQU\u00c9 AU MARKETING” use_bg_overlay=”on” use_text_overlay=”off” _builder_version=”4.27.0″ _module_preset=”default” background_image=”https:\/\/global-tag.com\/wp-content\/uploads\/2024\/07\/rok_titanio_-_bronze.jpg” background_enable_image=”on” global_colors_info=”{}” sticky_transition=”on”][\/et_pb_slide][\/et_pb_slider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ use_custom_gutter=”on” make_equal=”on” admin_label=”Riga” _builder_version=”4.23.1″ _module_preset=”default” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|phone” transform_translate_tablet=”” transform_translate_phone=”” transform_translate_last_edited=”on|phone” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|phone” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|phone” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|phone” transform_styles_last_edited=”on|phone” width=”100%” width_tablet=”100%” width_phone=”95%” width_last_edited=”on|phone” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” module_alignment_tablet=”” module_alignment_phone=”center” module_alignment_last_edited=”on|phone” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.23.1″ _module_preset=”default” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|phone” transform_translate_tablet=”” transform_translate_phone=”” transform_translate_last_edited=”on|phone” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|phone” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|phone” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|phone” transform_styles_last_edited=”on|phone” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font_size=”15px” header_font=”||||||||” header_text_align=”center” header_font_size=”35px” header_line_height=”1.2em” header_3_font_size=”23px” background_color=”#E4254A” transform_scale=”102%|102%” transform_scale_tablet=”102%|102%” transform_scale_phone=”100%|100%” transform_scale_last_edited=”on|phone” transform_translate=”36px|0px” transform_translate_tablet=”36px|0px” transform_translate_phone=”0px|0px” transform_translate_last_edited=”on|phone” transform_translate_linked_phone=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|phone” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|phone” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|phone” transform_styles_last_edited=”on|phone” text_orientation=”center” width=”80%” width_tablet=”80%” width_phone=”95%” width_last_edited=”on|phone” max_width=”100%” max_width_tablet=”100%” max_width_phone=”95%” max_width_last_edited=”on|phone” custom_margin=”0px||||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”0px|0px|0px|0px|true|false” custom_margin_last_edited=”on|phone” custom_padding=”15%|5%|15%|5%|true|true” custom_padding_tablet=”15%|5%|15%|5%|true|true” custom_padding_phone=”3%|3%|3%|3%|true|true” custom_padding_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” module_alignment_tablet=”” module_alignment_phone=”center” module_alignment_last_edited=”on|phone” border_radii=”on|15px|15px|15px|15px” box_shadow_style=”preset1″ global_colors_info=”{}”]<\/p>\n

<\/h1>\n

AVANTAGES<\/strong><\/h1>\n

\u00a0<\/strong><\/p>\n

Am\u00e9lioration du marketing et de l’attractivit\u00e9 de l’entreprise
<\/span><\/h3>\n


<\/span>Diff\u00e9renciation du produit par rapport \u00e0 la concurrence
<\/span><\/h3>\n

<\/span><\/h3>\n

Augmentation du “brand loyalty”<\/span><\/h3>\n


offre innovante en mati\u00e8re d’exp\u00e9rience client <\/span><\/h3>\n

 <\/p>\n

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<\/h1>\n

BENEFITS<\/strong><\/span><\/h1>\n

\u00a0<\/strong><\/span><\/p>\n

Fast, secure and simple monetics system
\n<\/span><\/h3>\n


\n<\/span>Easier access control procedure for both staff and guests<\/span><\/span><\/h3>\n

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Afin d’offrir une exp\u00e9rience client innovante, de se diff\u00e9rencier de la concurrence et d’am\u00e9liorer sa marque, une entreprise de fabrication de couteaux a introduit l’utilisation de la technologie NFC comme outil de marketing.<\/p>\n

Comment la technologie NFC s’interface avec le marketing..<\/strong><\/em><\/span><\/p>\n

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Pour ce faire, le choix s’est port\u00e9 sur un tag NFC avec une puce Ntag213 en PPS, de forme circulaire et de petite taille (20 mm)<\/strong>, parfaitement compatible avec les produits phares de l’entreprise.<\/p>\n

Ce transpondeur, habituellement s\u00e9lectionn\u00e9 pour ses caract\u00e9ristiques techniques qui permettent de l’utiliser dans des conditions de haute temp\u00e9rature, a \u00e9t\u00e9 identifi\u00e9 par le client comme l’objet id\u00e9al pour des raisons purement esth\u00e9tiques et la volont\u00e9 d’introduire sur le march\u00e9 une m\u00e9thode de marketing innovante.
Ces motivations mettent en \u00e9vidence les diff\u00e9rentes possibilit\u00e9s d’utilisation de ce tag sp\u00e9cifique, qui lui rendent extr\u00eamement polyvalente.<\/p>\n

Le choix du client pour ce type d’\u00e9tiquette a \u00e9t\u00e9 – comme nous l’avons dit – fortement guid\u00e9 par les caract\u00e9ristiques esth\u00e9tiques de l’\u00e9tiquette, en parfaite ad\u00e9quation avec celles de son produit en vente. La robustesse et la fiabilit\u00e9 du couteau correspondent parfaitement \u00e0 celles du tag NFC, de m\u00eame que sa couleur noire, son \u00e9l\u00e9gante impression personnalis\u00e9e et sa petite circonf\u00e9rence s’harmonisent parfaitement avec le tissu de velours noir de l’\u00e9tui.<\/p>\n

D’un point de vue fonctionnel, il permet \u00e0 l’utilisateur de vivre une exp\u00e9rience innovante d’un simple geste.<\/strong>
Apr\u00e8s avoir activ\u00e9 la NFC sur son t\u00e9l\u00e9phone, en approchant l’appareil du Black Disky, l’utilisateur peut visualiser des d\u00e9tails et des contenus exclusifs sur le produit, activer la garantie, acc\u00e9der \u00e0 des nouvelles li\u00e9es \u00e0 la vie de l’entreprise et contacter le service client\u00e8le.<\/p>\n

L’utilisation de la technologie NFC s’est donc av\u00e9r\u00e9e \u00eatre la solution id\u00e9ale pour am\u00e9liorer le marketing de l’entreprise, se diff\u00e9rencier de la concurrence et offrir \u00e0 l’utilisateur final une exp\u00e9rience unique<\/strong>, lui permettant d’avoir toutes les informations n\u00e9cessaires \u00e0 port\u00e9e de main d’un simple geste.<\/p>\n

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