{"id":265245,"date":"2023-12-12T00:00:00","date_gmt":"2023-12-11T23:00:00","guid":{"rendered":"https:\/\/global.global-tag.com\/lucha-contra-la-falsificacion-del-vino\/"},"modified":"2025-02-27T14:36:19","modified_gmt":"2025-02-27T13:36:19","slug":"lucha-contra-la-falsificacion-del-vino","status":"publish","type":"post","link":"https:\/\/www.global-tag.com\/es\/lucha-contra-la-falsificacion-del-vino\/","title":{"rendered":"Lucha contra la falsificaci\u00f3n del vino"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.23.1″ _module_preset=”default” width_tablet=”” width_phone=”” width_last_edited=”on|phone” custom_padding=”0px||||false|false” module_alignment_tablet=”” module_alignment_phone=”center” module_alignment_last_edited=”on|phone” collapsed=”off” global_colors_info=”{}”][et_pb_row admin_label=”Riga” _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_slider _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_slide heading=”WINE ANTICOUNTERFEITING” use_bg_overlay=”on” use_text_overlay=”off” _builder_version=”4.27.2″ _module_preset=”default” background_image=”https:\/\/www.global-tag.com\/wp-content\/uploads\/2024\/04\/RFID_Collemassari_cantinavitigni-1-1.jpg” background_enable_image=”on” global_colors_info=”{}” sticky_transition=”on”][\/et_pb_slide][\/et_pb_slider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ use_custom_gutter=”on” make_equal=”on” admin_label=”Riga” _builder_version=”4.23.1″ _module_preset=”default” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|phone” transform_translate_tablet=”” transform_translate_phone=”” transform_translate_last_edited=”on|phone” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|phone” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|phone” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|phone” transform_styles_last_edited=”on|phone” width=”100%” width_tablet=”100%” width_phone=”95%” width_last_edited=”on|phone” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” module_alignment_tablet=”” module_alignment_phone=”center” module_alignment_last_edited=”on|phone” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.23.1″ _module_preset=”default” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|phone” transform_translate_tablet=”” transform_translate_phone=”” transform_translate_last_edited=”on|phone” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|phone” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|phone” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|phone” transform_styles_last_edited=”on|phone” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_font_size=”15px” header_font=”||||||||” header_text_align=”center” header_font_size=”35px” header_line_height=”1.2em” header_3_font_size=”23px” background_color=”#E4254A” transform_scale=”102%|102%” transform_scale_tablet=”102%|102%” transform_scale_phone=”100%|100%” transform_scale_last_edited=”on|phone” transform_translate=”36px|0px” transform_translate_tablet=”36px|0px” transform_translate_phone=”0px|0px” transform_translate_last_edited=”on|phone” transform_translate_linked_phone=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|phone” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|phone” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|phone” transform_styles_last_edited=”on|phone” text_orientation=”center” width=”80%” width_tablet=”80%” width_phone=”95%” width_last_edited=”on|phone” max_width=”100%” max_width_tablet=”100%” max_width_phone=”95%” max_width_last_edited=”on|phone” custom_margin=”0px||||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”0px|0px|0px|0px|true|false” custom_margin_last_edited=”on|phone” custom_padding=”15%|5%|15%|5%|true|true” custom_padding_tablet=”15%|5%|15%|5%|true|true” custom_padding_phone=”3%|3%|3%|3%|true|true” custom_padding_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” module_alignment_tablet=”” module_alignment_phone=”center” module_alignment_last_edited=”on|phone” border_radii=”on|15px|15px|15px|15px” box_shadow_style=”preset1″ global_colors_info=”{}”]<\/p>\n

<\/strong><\/span><\/h1>\n

BENEFITS<\/strong><\/span><\/h1>\n

\u00a0<\/strong><\/span><\/p>\n

Anticounterfeiting<\/span><\/h3>\n


<\/span>Full control of wine distribution
<\/span><\/span><\/h3>\n


<\/span>Effective order processing<\/span><\/span><\/h3>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.global-tag.com\/wp-content\/uploads\/2024\/10\/LinkedIn_Tag-RFID_bottiglia_Colle-Massari-1-OK.jpg.jpeg” title_text=”LinkedIn_Tag-RFID_bottiglia_Colle-Massari (1) OK.jpg” align_tablet=”” align_phone=”” align_last_edited=”on|phone” module_class=”img-custom-rounded” _builder_version=”4.27.2″ _module_preset=”default” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|phone” transform_translate=”-12px|-79px” transform_translate_tablet=”-12px|-79px” transform_translate_phone=”0px|0px” transform_translate_last_edited=”on|phone” transform_translate_linked_phone=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|phone” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|phone” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|phone” transform_styles_last_edited=”on|phone” width=”80%” width_tablet=”80%” width_phone=”95%” width_last_edited=”on|phone” max_width_tablet=”” max_width_phone=”95%” max_width_last_edited=”on|phone” module_alignment=”right” custom_padding=”7%||||false|false” custom_padding_tablet=”7%||||false|false” custom_padding_phone=”5%||||false|false” custom_padding_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” module_alignment_tablet=”right” module_alignment_phone=”center” module_alignment_last_edited=”on|phone” border_radii=”on|30px|30px|30px|30px” box_shadow_style=”preset1″ box_shadow_horizontal=”-5px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ admin_label=”Colonna” _builder_version=”4.23.1″ _module_preset=”default” transform_scale_tablet=”” transform_scale_phone=”0%|0%” transform_scale_last_edited=”on|phone” transform_translate_tablet=”” transform_translate_phone=”” transform_translate_last_edited=”on|phone” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|phone” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|phone” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|phone” transform_styles_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_font_size=”18px” text_line_height=”1.8em” transform_scale=”102%|102%” transform_scale_tablet=”102%|102%” transform_scale_phone=”100%|100%” transform_scale_last_edited=”on|phone” transform_translate=”-29px|-26px” transform_translate_tablet=”-29px|-26px” transform_translate_phone=”0px|0px” transform_translate_last_edited=”on|phone” transform_translate_linked_phone=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|phone” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|phone” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|phone” transform_styles_last_edited=”on|phone” width_tablet=”” width_phone=”95%” width_last_edited=”on|phone” max_width_tablet=”” max_width_phone=”95%” max_width_last_edited=”on|phone” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” transform_styles_tablet=”” transform_styles_phone=”” module_alignment_tablet=”” module_alignment_phone=”center” module_alignment_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

\u00a0In the wine cellar market, the falsification of wines and their distribution in the grey market represent two major problems.<\/span><\/p>\n

How does RFID act?<\/strong><\/em><\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_font_size=”18px” text_line_height=”1.8em” transform_scale=”102%|102%” transform_scale_tablet=”102%|102%” transform_scale_phone=”100%|100%” transform_scale_last_edited=”on|phone” transform_translate=”-29px|-26px” transform_translate_tablet=”-29px|-26px” transform_translate_phone=”0px|0px” transform_translate_last_edited=”on|phone” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|phone” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|phone” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|phone” transform_styles_last_edited=”on|phone” width_tablet=”” width_phone=”95%” width_last_edited=”on|phone” max_width_tablet=”” max_width_phone=”95%” max_width_last_edited=”on|phone” custom_margin=”0px||0px||false|false” custom_padding=”||0px||false|false” transform_styles_tablet=”” transform_styles_phone=”” module_alignment_tablet=”” module_alignment_phone=”center” module_alignment_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

The application of an\u00a0RFID<\/strong>\u00a0tag, in this case in\u00a0label<\/strong>\u00a0format (in different sizes for bottles and boxes), on boxes and pallets of each specific production batch, makes each bottle and each case of wine identifiable and locatable from production to consumption.<\/p>\n

Each product is encoded with a proprietary algorithm, making it\u00a0unique<\/strong>\u00a0and non-duplicable.<\/p>\n

There are therefore 3 main goals:\u00a0anticounterfeiting<\/strong>\u00a0of wine,\u00a0product distribution under control<\/strong>\u00a0and\u00a0geolocalisation<\/strong>, more effective management of order processing by associating them with specific production.<\/p>\n

 <\/p>\n

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